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The Animal Agriculture Industry and the Rhetoric of Denial

Edited by Jason Hannan

Regular price $45.00 Sale

Format: paperback
334 pages
ISBN: 9781743327104
Publication: 01 Oct 2020
Series: Animal Publics
Buy ebook: Kindle iBookstore

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny and uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In Meatsplaining, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about animal welfare, the environment and public health, and what narratives, myths, and fantasies does it promote to sustain its image in the public imagination?

Meatsplaining equips us to identify the lies at the heart of animal agriculture. It’s an excellent and timely compilation on an exceedingly vexing problem, whose solution has been self-evident. From their writings to your mouths, go vegan.’ Carol J. Adams, author of The Sexual Politics of Meat and Burger

‘Noam Chomsky famously advised citizens in democratic societies to take “a course in intellectual self-defense to protect themselves from manipulation and control.” This book offers just such a course and provides a necessary corrective to the fantasy world created by meat industry propaganda. As we grapple with a global zoonotic pandemic and biodiversity crisis, it is urgent for us to reject the capitalist phantasmagoria of meat production and consumption and start thinking clearly about who and what is on our plates.’ Professor John Sorenson, Brock University

Jason Hannan is Associate Professor in the Department of Rhetoric, Writing, and Communications at the University of Winnipeg in Canada.

Foreword by David Nibert

Introduction by Jason Hannan

1.     Pink slime is good for you? The animal-industrial complex as corporate ventriloquism by Ross Singer

2.     Grieg in the henhouse: The contested intersections of human and non-human animal interactions by Daniel Lees Fryer

3.  Ethical meat from family farms? Transparency and proximity by Saara Kupsala

4.     Whose land, whose beef?: Marketing beef in Canada by Kelsey Speakman

5.     Colouring inside the lines: Symbolic legitimacy and the Dietary Guidelines for Americans by Barbara Willard

6.     Meat taboo: Climate change and the EU meat lobby by Núria Almiron

7.     Exporting meat, exporting progress? The Australian meat export industry and discourses of development and modernisation by Eliza Waters and Gonzalo Villanueva

8.     ‘Wealth, power and masculinity’: The legitimation of meat-eating through anti-vegan rhetoric in mainstream US news by Lisa Barca

9.     Veganism and Mi’kmaq legends by Margaret Robinson

10. Nonhuman animal labour and transformative dialogue: (Re)worlding meat by C. Vail Fletcher and Alexa M. Dare        

11. The Save Movement: Bearing witness to suffering animals worldwide by Anita Krajnc     

Afterword by Jason Hannan


Format: paperback
Size: 210 × 148 × 17 mm
334 pages
ISBN: 9781743327104
Publication: 01 Oct 2020
Series: Animal Publics